How Sharing Knowledge Helps Build Your Personal Brand

From our childhood, we've been taught that sharing is caring. The intent of teaching this basic life lesson may have had limited implications at the time when it was taught and may have limited itself to sharing simple things like a toy or chocolate with your friends, but with time, the importance of this simple concept has reached beyond just sharing small things.

In today's world, when we consider data and knowledge an asset and having information about things a virtue, sharing our expertise has turned from being just a choice to being a responsibility.

We live in a globalized and connected world in which it is very important to share what you know, learn from others, and use that knowledge to grow yourself and those around you. Media mogul Oprah Winfrey, who ran her talk show for twenty-five years and runs her own television channel now, read a message from one of her viewers on the last day of her show, which said, "Oprah, watching you be yourself makes me want to be more of myself."

This is what sharing your ideas, thoughts, knowledge, and ‘Gyan’ does: help people be more of themselves. Sharing our collecting knowledge will help our youth and future generations through:

- Developing deeper knowledge
- Knowledge sharing for better learning
- Making ‘Gyan’ accessible for everyone
- Bridging the skill gap
- Showcasing your skills, and
- Being an inspiration

But how do you share your knowledge effectively in a way that reaches and engages your audience? The answer is simple: video.

Video - the growing medium for making the right connect:

Over time, the modes and ways of connecting to your audience have changed. From print to digital mediums, we have seen a revolution when it comes to technology. Today, video is the most powerful medium for communicating your ideas, stories and insights.

When we share what we know and are experts in, we are not only helping others but also creating our own brand by reaching and connecting with a larger audience. Living in a world that is all about being out there and expressing oneself, sharing our skills helps promote overall development and growth. It allows you to connect with your viewers on an emotional level, demonstrate your credibility and authority, create a lasting impression and build a personal brand.

Understanding personal branding:
- Personal branding focuses on creating a name for your products, organization, and YOU in front of your target customers and audience.
- In order to build a strong personal brand, start sharing your technical and creative skills, learnings, experiences, and knowledge to build a following.
- By creating an authentic video which tells your story in your own way helps connect you directly with potential customers.

In an age where people are constantly on their mobile devices, initiatives like GyanManch allow you to reach a large community of followers and spread your ideas. It offers aspiring professionals, creators, business owners, artists and achievers a platform to reach out, increase visibility, build a brand, and be themselves.

You can share your expertise by sharing insights into the real challenges and barriers in your field. You could be the torchbearer for millions of people who want to pursue the same dream you once had and follow the same path. Sharing your ideas, skills, knowledge, and expertise will help make our community and country a better place. Lets all spread our collective knowledge to help create a future generation that is motivated, inspired, educated, and skilled.

GyanManch, an initiative by Workmob strives to bring together people from various walks of life who have expert knowledge in their fields. We aim to be a go-to place for knowledge about topics related to the fields of medicine, education, art, creativity, writing, business, startups, and many more.

Whether you are a financial consultant, doctor, yoga guru, dance artist, management expert or a fashion designer, your expert talk videos can help India's youth learn and grow.

The focus of Workmob GyanManch is to make India an epicenter of knowledge, education, creativity, and culture. GyanManch also focuses on providing you with a way to create a brand for yourself, and aid the Skill India initiative of our nation.